Be Your Own Boss: 10+ Self Care Business Ideas

by Tru and Well

If you’re an entrepreneur at heart and you love self-care, you’ll love this list of 10+ self care business ideas.

Self care has become a top priority for many people in today’s fast-paced world, and the self care industry is growing as a result. If you’re passionate about promoting well-being and have an entrepreneurial spirit, starting a self care business could be the perfect opportunity for you. From beauty products and spas to mental health services and retreat centers, the possibilities for self care businesses are endless.

In this blog post, we’ve compiled a list of 10+ self care business ideas to help you get started. Whether you’re a seasoned entrepreneur or just starting out, these ideas will inspire you to turn your passion for wellness into a successful venture.

Why Is Starting a Small Business a Good Idea?

Successful businesses are usually built by solving a problem, building a strong consumer base, and great customer service.

Self-care businesses are on the rise and this nice market is ever-growing. Below are some other great reasons why a self-care small business is a good idea.

  1. Growing demand: The self-care industry is growing as people become more aware of the importance of taking care of their mental and physical health.
  2. Personal passion: Starting a self-care business allows you to pursue your passions and help others improve their well-being.
  3. Fulfilling work: Providing products or services that promote self-care can be a fulfilling and rewarding experience.
  4. Unique opportunities: There is a wide range of self-care businesses, from spas and wellness centers to yoga studios and mental health services. You can even start an online store or create a beauty product that will be used for a skincare morning routine.
  5. Positive impact on the community: Self-care businesses have the potential to make a positive impact on their communities by promoting healthy lifestyles, and contentment.
  6. Room for creativity: The self-care industry is constantly evolving, offering opportunities for entrepreneurs to bring new and innovative products and services to the market.
  7. Potential for growth: With the growing demand for self-care products and services, there is significant potential for growth and expansion in the self-care industry.
  8. Favorable regulations: The self-care industry is generally less regulated compared to other industries, making it easier for entrepreneurs to start and run a self-care business.
  9. Low barriers to entry: Many self-care businesses can be started with low start-up costs, making it accessible for entrepreneurs with limited financial resources.

Self-care businesses provide individuals with the opportunity to prioritize their well-being, both physically and mentally. The following are some excellent self care business ideas:

10+ Business Ideas focused on Self Care

We hope that you’ll love one of our self care business ideas below. Continue reading for other small business tips and resources.

Spa or massage therapy business

Massages and other spa treatments can help individuals relieve stress and relax, promoting physical and mental well-being. Massage therapists can open spas, travel to clients, or partner with a local spa that offers other services.

A spa is a great business idea that will allow your clients to enjoy self care on a regular basis. Massages can alleviate muscle pain, increase circulation, allow for deep relaxation, and prime the body for exercise.

If you’re interested in learning about becoming a massage therapist, check out this resource.

Yoga or meditation studio

Yoga and meditation are popular practices that can help individuals reduce stress, increase flexibility, and improve mental clarity. If you chose to open a yoga studio, you’ll probably benefit from the teachings and techniques yourself.

A yoga/meditation studio is a very unique small business idea because you’ll cultivate space and a community for many individuals. Meditation studios are a bit less common than yoga studios but you’ll find that they may have similarities.

It’s hard work to open a yoga studio and build regular clients but you’ll find it rewarding. Many yoga teachers are choosing to share their classes on youtube, offer yoga poses on social media platforms, and offer monthly virtual memberships.

This is actually one of our favorite self care business ideas for introverts because you can make meditation videos where you only need to record your voice.

Personal training or fitness services

While similar to a yoga studio, offering pilates, HIIT, and weight-lighting training is another option.

Regular exercise can improve physical health and increase energy levels, and personal training services can help individuals establish and maintain healthy fitness habits. If you’re a personal trainer, you have the foundation to create your own wellness business and positively impact others.

Personal trainers can also leverage social media accounts to find clients, share fitness routines, and build their brand. Health clubs also experience year-round traffic which is a plus! When you create a business focused on taking care of your body and regular exercise, you can change the weight loss narrative.

Nutritional consulting or healthy meal delivery service

Eating a nutritious diet is essential for overall health and wellness, and these services can help individuals make healthy food choices and maintain a balanced diet. If you’re a personal chef, or you are just interested in making healthy meals, this could be ideal. You can create meal plans, own a food truck with healthy options, or curate new gluten-free food products.

Many people would love to enjoy healthy foods but they may not know where to start or have the time. Some of the most important things in life include nourishing ourselves and eating whole, healthy foods.

The wellness industry is full of unique self care businesses and this is definitely one of them! If you are a dietician or nutritional counselor, you can even set up an online store with your favorite dietary supplements.

Skincare or beauty services

Taking care of personal appearance can boost self-confidence and self-esteem, and these services can help individuals feel and look their best. There are many small business opportunities in the skincare and beauty services space. A few ideas are:

  • Nail salon
  • Skin care studio
  • Hair salon
  • Waxing/sugaring studio

Sometimes people need a reminder about the importance of self-care. By opening a salon with many different options, you can curate an environment where people can make a one-stop shop for self care.

Life coaching or therapy practice

Life coaches and therapists can help individuals work through personal challenges, overcome obstacles, and improve mental health. Before becoming a life coach, it’s important to look into different courses and credentials. When giving someone life advice, you’ll want to make sure that you’re trained/credentialed as a life coach or therapist.

Therapy is great for all individuals and it allows people to have a safe space to work through things in their life that are bugging them.

An added bonus for life coaching is that you can build up clients globally or locally – video chat makes it possible to service clients in many different locations. This career has also become much more popular in the past decade as people have started to focus on self care and their own needs.

Home cleaning or organizing services

A clean and organized home environment can reduce stress and increase overall well-being, and these services can help individuals create a more relaxing and stress-free home environment.

Home cleaning businesses are usually incredibly busy and always needed by busy individuals. Starting a home cleaning business will require lots of cleaning supplies and a solid marketing strategy but it’s a great way to start a business. If you’re looking to start a business but do not want to take out a huge loan, a cleaning service will have less overhead than some other businesses.

When it comes to organization services, you can spin up a business like Marie Kondo or you can even offer services to provide guidance and organization tips. There are so many unique ways to organize your life. Organizing a home is just a small piece of the pie. Some individuals like homes to be re-arranged, re-decorated, and renovated on a budget.

This is a good idea for anyone who has a limited amount of time as well. Some clients will only need their homes cleaned once a month or once a week. Here’s an easy de-cluttering guide.

Travel or adventure planning services

Travel and adventure experiences can provide individuals with new perspectives, help relieve stress, and create lasting memories. If you’re well-traveled or love planning, this can be an excellent business. There are many ways to share travel plans – blog posts, Instagram, tik-tok. By sharing some of your travel plans, you can build up a clientele and create custom plans for individuals.

You’ll want to build up a client base and identify your target market, but this type of business will also allow you to travel! Some individuals may want to hear about your personal experience while traveling in different countries. For others, they may be interested in a to-do list for specific travel locations.

Art or craft classes or workshops

Creative pursuits can help individuals reduce stress, express themselves, and improve mental health. There are many places where you can teach a class or workshop online. If you want to lead a painting class or even lead a weekend-long workshop that’s focused on ceramics, you can!

This category falls into the self care business ideas that you can host in a physical location or virtually.

Art comes in many different shapes and forms as well – think about all the different ways that people express themselves. There are so many health benefits to creative expression and it’s one of the most fun forms of self-care.

Some businesses you can open are:

  • Dance studio
  • Paint and sip studio
  • Ceramics studio

The list doesn’t stop there though! If you feel strongly about another form of creativity and you want to be your own boss, think about following your passions.

Bookstore or library specializing in self-help and self-care books and resources

Access to self-help and self-care resources can empower individuals to prioritize their well-being and make positive changes in their lives. This is a great idea for anyone who might be more introverted. If you love creating resources but do not love being in situations where you’re the face of the business, this idea can be for you!

Self-help and self-care resources can come in the form of self-care challenges, creating self-care journals, or creating meditation resources.

If you enjoy this type of business, you may want to think about a monthly membership, a podcast, or building a community where you share self-care tips.

Other considerations when starting a self care business

Now that we’ved shared a list of self care business ideas, let’s chat about a few other things.

Starting a small business can be an exciting and rewarding journey, but it also requires careful planning and preparation. Here are some things you should consider before starting your small business:

  1. Conduct market research: Research your target market, competition, and industry to determine the viability of your business idea. This should be the first step in the ideation phase.
  2. Create a business plan: Write a comprehensive business plan that outlines your goals, strategy, and financial projections.
  3. Choose a business structure: Decide on a legal structure for your business, such as sole proprietorship, partnership, LLC, or corporation.
  4. Register your business: Register your business with the state and obtain any necessary licenses and permits. You’ll want a fitting business name and branding plan.
  5. Obtain funding: Determine how you will finance your business.
  6. Choose a location: Decide if you’ll create a virtual business or a brick-and-mortar shop.
  7. Develop a marketing plan: Create a marketing plan to reach your target audience and promote your business.
  8. Set up a bookkeeping system: Establish a bookkeeping system to keep track of your finances and ensure financial accuracy.
  9. Get insurance: Consider the types of insurance your business needs to protect against potential risks and liabilities.
  10. Network: Attend industry events and make connections with other small business owners and professionals in your field. This is one of the best ways to build up a network and clients.
  11. Continuously evaluate and improve: Regularly evaluate your business operations and financial performance and make adjustments as needed to improve and grow your business. When you build your own business, you may need to learn and adapt. It will be challenging but also very exciting.

By taking these steps and preparing thoroughly, you can increase your chances of success and lay a strong foundation for your small business.

If you’ve been inspired by this post, we’d also like to share some other resources with you.

Small Business Resources to help you along your journey

Starting a small business can be challenging, but there are many resources available to help entrepreneurs succeed. Here are some of the most valuable resources for small business owners:

  1. Small Business Administration (SBA): The SBA offers a range of services and resources, including business counseling, funding, and training, to help small business owners start and grow their businesses.
  2. SCORE: SCORE is a nonprofit organization that provides free business mentorship and support to small business owners.
  3. Local Small Business Development Centers (SBDCs): SBDCs offer training, counseling, and resources to help small business owners start and grow their businesses.
  4. Online business courses: Websites such as Coursera, Udemy, and LinkedIn Learning offer online courses and tutorials on starting and running a small business. Some of these classes may help you build a business model.
  5. Business incubators and accelerators: Business incubators and accelerators offer support, resources, and mentorship to help early-stage startups grow and succeed.
  6. Networking groups: Joining local and online networking groups, such as chambers of commerce, industry associations, and business groups, can provide opportunities to connect with other business owners and gain valuable insights and support.
  7. Legal and accounting resources: Working with a qualified legal and accounting professional can help you navigate the legal and financial aspects of starting and running a small business.
  8. Marketing and advertising resources: There are many online and offline marketing and advertising resources, such as social media, email marketing, and graphic design. that can help you reach your target audience and promote your business. Marketing efforts are key for new business owners.
  9. Government resources: The government provides many resources, such as tax incentives and grants, to help small business owners start and grow their businesses.
  10. Crowdfunding platforms: Crowdfunding platforms, such as Kickstarter and Indiegogo, allow small business owners to raise capital from a large number of people.
Final Thoughts

We are so happy that you’ve stopped by Tru&Well today! If you are looking to start a self-care small business, we hope that you found this post to be useful and love some of our self care business ideas. Starting a small business is a long term commitment. It may require lifestyle changes and your personal time outside of a normal 9-5.

There also may be ebbs in flows with your customer base and business. We are also sure that if you’re starting a small business, you may feel sleep deprivation from time to time. But that’s what will make everything worth it!

If you do choose to build a small business and you’re the sole proprietor or you have a business partner, we have some bonus suggestions. Celebrate all the wins – big and small. Find something that’s in high demand and be grateful for everything that you experience in the early days of business.

We’d also like to share that while we have created a list of business ideas, this is not business advice. Please make sure to do your research on the types of businesses that you’ll like to own and seek out business coaching if needed.

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10 comments

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